프로젝트 프롬프트
The video is a **vertical fashion/beauty lifestyle short, approximately 12 seconds long**. On a crisp autumn day in Central Park, a woman walking along a tree-lined path bumps shoulders with a male runner passing in the opposite direction and is thrown **forward off balance**. From that moment, the beauty and lifestyle items she is wearing or carrying **launch forward toward the camera in slow motion**, each becoming a product-focused visual moment. The overall direction combines an autumn fashion editorial with a beauty product campaign.
### Overall Direction
- **Location:** A walking path in New York’s Central Park during autumn. Trees are filled with red, orange, and golden foliage, fallen leaves are scattered across the path, and people naturally pass by walking or jogging.
- **Weather / Lighting:** A clear, cool autumn afternoon with soft natural daylight.
- **Camera:** Vertical framing with handheld/front-tracking movement following the woman. After the collision, the video shifts into exaggerated slow motion with foreground object transitions.
- **Woman:** A long heather-gray wool coat, gray knit cardigan over a white inner top, short gray skirt, gray ribbed tights, and black flats. Naturally tousled brown hair and black-framed glasses.
- **Bag:** A vivid glossy red leather shoulder bag with a small structured body, rounded corners, and two thin handles. The top of the bag is slightly open.
- **Tone:** Autumn fashion editorial + beauty campaign + playful slow-motion accident.
- **Key Direction:** **The shoulder collision sends the woman pitching forward, and her forward momentum launches her belongings toward the camera in slow motion, revealing their product details one by one.**
## Video Script
### SHOT 1 — 0–2 sec
**Low Angle / Front Tracking**
Begin close to the ground on a Central Park path scattered with fallen autumn leaves. Track the woman’s feet from a low frontal angle as she walks toward the camera, wearing **gray ribbed tights and black flats**. The hem of her long heather-gray wool coat moves naturally with her steps and the light autumn breeze. Her footsteps gently push aside a few fallen leaves.
### SHOT 2 — 2–4 sec
**Medium Shot / Front Tracking**
The camera naturally rises to reveal the woman’s upper body and autumn styling. She walks confidently along the Central Park path while holding a **glossy lipstick** in one hand and casually applying it to her lips as she walks. In her other hand, she carries a **warm cinnamon pumpkin latte in a takeaway cup**. The drink is topped with cream and a dusting of cinnamon, with the drink name simply printed on the cup. A **glossy red leather shoulder bag** hangs from her shoulder.
**At the very end of the shot**, a **male runner jogging in the opposite direction passes closely and bumps shoulders with her.** The impact spins her slightly off axis and sends her **pitching forward toward the camera**. Her upper body lunges ahead, her arms instinctively extend forward, and the objects in her hands and bag are jolted loose. **Immediately after impact, time shifts into slow motion.**
### SHOT 3 — 4–6 sec
**Slow Motion Close-Up / Forward Object Push-In**
As the woman falls forward, her **black-framed glasses slip off her face and shoot toward the camera.** They rotate slowly through the air, moving directly along her forward momentum and growing large in the foreground.
At the same time, the **glossy lipstick** slips from her hand and tumbles forward toward the lens. Its smooth reflective packaging and lipstick color are clearly revealed in slow motion. Behind the floating objects, the woman continues falling forward while the golden autumn trees soften into shallow focus.
### SHOT 4 — 6–8 sec
**Extreme Close-Up / Slow-Motion Foreground Transition**
The **cinnamon pumpkin latte takeaway cup** flies forward from her hand, following the same direction as her fall. The cup slowly rotates toward the lens, revealing the cream and cinnamon topping, the drink name printed on the cup, and a **visible lipstick mark on the rim in the same glossy shade as the lipstick she was applying moments earlier**.
As the cup turns, the lipstick imprint briefly catches the light and becomes clearly readable as a small beauty detail, tying the drink visually back to the lipstick product. A few tiny traces of cream and cinnamon particles float through the air, reinforcing the slow-motion impact. The autumn path and fallen leaves remain softly blurred behind it.
### SHOT 5 — 8–10 sec
**Close-Up / Bag & Product Launch**
As the woman continues falling forward, the **glossy red leather shoulder bag swings sharply ahead of her body**. Its open top tilts toward the camera.
The sudden forward motion causes a **cushion compact to launch out of the bag and fly directly toward the lens.** The compact rotates smoothly in the air, becoming larger as it approaches, while the red leather bag trails behind. Use slow motion to clearly reveal the **shape, surface texture, and glossy finish of the cushion compact** like a polished beauty product shot.
### SHOT 6 — 10–11.5 sec
**Low Front Angle / Product Hero Close-Up**
From a low frontal angle, show the woman continuing to fall **forward toward the path**, with her hands extending instinctively to catch herself. In the foreground, the **cushion compact travels closest to the camera and becomes the dominant element in frame, creating the hero product moment.**
Behind it, the woman’s gray wool coat and red shoulder bag move forward with her momentum, while the male runner turns back after the collision. A few golden leaves are kicked up and drift toward the lens, reinforcing the direction of motion.
### END — approx. 11.5–12 sec
End with the **cushion compact filling most of the frame**, just before the woman fully reaches the ground.
The overall sequence is:
**Autumn walk → applying lipstick → shoulder collision with runner → woman falls forward → slow motion begins → glasses / lipstick fly toward camera → pumpkin latte rotates forward with matching lipstick mark on the rim → cushion compact launches from red bag → forward fall + cushion hero shot**
